Most of my marketing energy needs to move into short-form social videos that actually convert, so I want to hand the whole pipeline—ideation through performance tracking—to a specialist who lives and breathes this medium.
The core focus is video content and every clip must serve one purpose: driving sales. That means you will be expected to craft snappy concepts, write concise hooks, film or source engaging footage, edit for mobile-first viewing, and insert clear calls to action that push viewers straight to checkout or a lead form. I’ll supply product information and brand guidelines; you bring the creative direction, the editing chops (Premiere Pro, Final Cut, CapCut, or your preferred tool), and the data-driven mindset to keep improving results.
You’ll also handle posting and optimisation—thumbnails, captions, hashtags, scheduling, A/B testing, and performance analysis—so I can see exactly how each video contributes to revenue.
Deliverables
• Weekly content calendar with proposed hooks and CTAs
• A steady stream of polished, platform-ready videos (format and length matched to each channel)
• Monthly analytics report highlighting views, engagement, click-throughs, and most importantly conversions, along with next-step recommendations
A good first milestone will be a five-video test batch; if the uplift is clear, we roll into an ongoing retainer.