Seller Acquisition & Channel Ownership
Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
Drive high-quality seller sign-ups with a focus on downstream activation and retention
Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks
Funnel Optimization (Signup → Activation → First Success)
Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order
Identify and reduce drop-offs across onboarding journeys
Work closely with product and lifecycle teams to improve conversion rates
Experimentation & Growth
Run structured experiments across audiences, creatives, landing pages, and funnel interventions
Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
Test and scale new channels, formats, and campaign strategies
Performance & Efficiency Management
Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM
Manage budget allocation across channels to maximize incremental seller growth
Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns
Insights & Analytics
Analyze seller cohorts by category, geography, quality, and lifecycle stage
Derive insights on seller behavior to improve targeting and messaging
Build frameworks for incrementality and attribution for seller acquisition
Cross-functional Collaboration
Partner with product, analytics, design, and category teams to align growth efforts
Influence onboarding experience, landing pages, and communication strategy based on performance insights
3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses
Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
Familiarity with seller or partner acquisition funnels is a plus
Strong analytical thinking with a structured, problem-first approach and a bias for action
Ability to operate with high ownership in a fast-paced environment
A strong growth mindset with a passion for experimentation, learning, and continuous improvement
Clear and effective communication skills, with the ability to work cross-functionally and collaboratively