I need an expert with experience in:
Google Ads
Google Tag Manager (GTM)
Kommo CRM
Make.com
Offline Conversion Tracking
Google Click ID (GCLID)
Project Goal
Connect Google Ads with Kommo CRM using Make.com.
When a visitor comes from a Google Ads campaign and clicks either:
Phone Call
WhatsApp
the system should:
Track the click.
Save the Google Click ID (GCLID) in Kommo CRM.
Keep the GCLID until the deal is completed.
When the deal is marked Won/Closed in Kommo, Make.com should automatically send an offline conversion to Google Ads with:
Conversion type (Phone or WhatsApp)
Deal value
Conversion date
Customer phone number
GCLID (if available)
The customer's phone number must be cleaned and formatted correctly before sending it to Google Ads.
Duplicate Protection
The system must upload each conversion only once, even if:
The Make scenario runs again.
The deal is edited.
The deal is reopened and closed again.
The workflow is retried after an error.
Testing
Before the project is complete, we must test the full workflow:
Track Phone Call clicks.
Track WhatsApp clicks.
Create a test deal in Kommo.
Close the deal.
Verify the offline conversion appears in Google Ads.
Confirm there are no duplicate conversions.
Delivery
The final solution should include:
Complete integration between Website, GTM, Kommo, Make.com, and Google Ads.
Working offline conversion tracking.
Duplicate prevention.
A short explanation of how everything works.
Timeline: 3 days.