OVERVIEW
We're a high-end, non-invasive body sculpting and skin clinic in Perth, Western Australia. We need an experienced paid media specialist to take over and rebuild our advertising from the ground up — auditing what's already running, producing new high-end creative (stills and video, with music), and getting Google Ads live. This is a fast-turnaround project: everything needs to be live and running within 7 days of engagement.
This role is not for beginners. We need someone who has genuinely managed paid social and search budgets for a service-based business before and can show us the results. Please do not apply if you are new to this or learning as you go — we will check your work history and portfolio.
WHAT YOU'LL BE DOING
1. Audit our existing Meta account
Review all historical ad data inside our Meta Ads Manager — what's currently running and everything that's run previously.
Identify what has worked (cost per lead, CTR, engagement, conversions) and what hasn't, and tell us why.
Give clear, written recommendations on what to keep, kill, or rebuild.
2. Optimise what's currently live
Fix underperforming ad sets, audiences, budgets and placements based on the data.
Ensure everything is compliant with Meta's advertising policies — before/after imagery is NOT permitted in salon or clinic ad creatives, no exceptions. Any existing creative that breaches this must be flagged and replaced.
3. Produce new creative — stills and video
Design and produce high-end still image ads and video ads for Meta (Facebook/Instagram). This is a luxury brand — creative needs to reflect that: professional-grade visuals, considered pacing/editing, and licensed or fitting music on video content. We are not looking for quick template-style content.
We will supply a full image and video gallery plus client-approved assets for you to work from.
4. Review our landing page (GoHighLevel)
Assess our current landing page built in GoHighLevel and provide specific, actionable recommendations to improve conversion — messaging, layout, form flow, trust signals, mobile performance, etc.
You are not required to build in GoHighLevel yourself, but you need to be comfortable reviewing pages in the platform and speaking to what needs to change and why.
5. Launch Google Ads
Build and launch Google Search campaigns for the salon from scratch — keyword research, ad groups, ad copy, negative keywords, local targeting (Perth + surrounding suburbs), and conversion tracking.
TIMELINE
This needs to be fully audited, rebuilt, and live across Meta and Google within 7 days of the project starting. Please only apply if you can genuinely commit to this timeframe.
WHAT WE PROVIDE
Full image and video gallery (professional shoot assets)
Client list / customer data for audience building and lookalikes
Access to our existing Meta Ads Manager (historical + current data)
Access to our GoHighLevel landing page
Brand guidelines and treatment information
REQUIRED SKILLS & EXPERIENCE
Demonstrated, provable experience managing Meta Ads and Google Ads for a service-based business (clinic, salon, medical-aesthetics, or comparable local service).
Strong creative eye — able to either produce or closely direct high-end video and image ad creative (editing, pacing, music selection/licensing).
Comfortable auditing raw ad account data and turning it into clear recommendations, not just running new campaigns blind.
Working knowledge of GoHighLevel (or ability to quickly assess a landing page's conversion performance regardless of platform).
Understanding of Meta's health/beauty advertising policies (including the before/after image restriction) and general AU advertising standards.
Excellent written English — you'll be reporting findings and recommendations clearly.
NICE TO HAVE
Experience with luxury or premium-positioned brands (not budget/discount marketing).
Australian local-service or medical-beauty ad experience specifically.
WHAT THIS ROLE IS NOT
Not a web development or CRM build role. Not a "set and forget" — we expect active data-led management and creative that matches a high-end brand.
TO APPLY — PLEASE ANSWER (screening)
Share 2–3 examples of Meta and/or Google Ads accounts you've managed for service-based businesses — spend level and results achieved (cost per lead/booking).
Send examples of video and still ad creative you've personally produced or directed — we want to see the quality bar.
Walk us through how you'd approach the first 48 hours of this project, given the 7-day deadline.
Have you worked inside GoHighLevel before? If not, how would you assess a landing page you've never used the platform for?
Confirm you understand Meta's before/after image restriction for health & beauty ad creative, and how you'd approach salon advertising compliantly.
Your pricing — split into (a) the one-off cost to audit, rebuild, produce creative, and launch within 7 days, and (b) your ongoing weekly/monthly rate if we continue past launch.
(Reply referencing "LUXURY LAUNCH" so we know you've read the brief in full.)