I’m looking for an experienced Google Ads and SEO specialist to help manage and improve campaigns for both a physical retail store and an established Shopify website.
The main goal is to generate more local customers for the physical store while also increasing online sales through the Shopify website.
I’m not looking for someone who will only make small changes to ad groups or keywords. I need someone who can review the account, identify problems, recommend improvements, manage the budget properly, and add real value to the campaigns.
The work will include:
Auditing the existing Google Ads account
Improving campaign structure and performance
Managing and allocating budgets based on results
Keyword research and negative keyword management
Creating or improving local search campaigns
Improving campaigns for online Shopify sales
Reviewing search terms and reducing wasted ad spend
Improving ad copy and landing-page recommendations
Providing ongoing strategy and advice
Conversion Tracking:
I also need help reviewing and fixing conversion tracking between Shopify, Google Ads, Google Analytics , and Google Tag Manager.
Tracking should correctly record:
Online purchases
Purchase values and revenue
Phone calls
Contact forms
Local customer actions
Other important conversions
The specialist should check for missing, duplicate, or incorrect conversion tracking.
SEO Work:
I’m also looking for help with SEO for both the local store and the Shopify website.
This may include:
Local SEO
Google Business Profile recommendations
Shopify technical SEO
Product and collection page optimization
Keyword research
Meta titles and descriptions
Internal linking
Location page optimization
Google Search Console review
Content and backlink recommendations
Requirements:
Proven Google Ads experience
Shopify or e-commerce experience
Experience with local business advertising
Strong knowledge of GA4 and Google Tag Manager
Experience fixing Shopify conversion tracking
Knowledge of local SEO and e-commerce SEO
Good communication and regular weekly reporting
Ability to provide recommendations and strategy