I want to turn Facebook and Instagram into reliable sales engines for our electric 2-wheelers in a very specific geographic radius. The plan is straightforward: use the platforms’ location-targeting tools to put high-intent, conversion-optimized ads in front of riders who live, work, or commute within the cities and pin codes I’ll supply.
Goal
My only success metric is sales. Every ad, audience, and placement has to move prospects to our test-ride booking page or straight to checkout.
Core Creative Direction
Product demos and feature-driven content convert best for us, so expect to build carousels, short video reels, and GIFs that spotlight torque, range, charging time, and running-cost savings. I can provide raw footage, product specs, and past creative—your job is to shape them into scroll-stopping assets that match Meta’s best-practice specs.
Scope of Work
• Structure campaigns in Ads Manager for both Facebook and Instagram, separated by city or pin code
• Set up or refine Pixel, custom conversions, and retargeting loops
• Write persuasive copy and headlines, then pair them with the creative you edit or design
• A/B test audiences, placements, and creatives, pausing under-performers quickly
• Report weekly on spend, CTR, CPA, and ROAS, with clear next-step recommendations
Acceptance Criteria
1. Ads are live in the agreed-upon locations within the first week
2. Pixel fires correctly for view-content, add-to-cart, and purchase events
3. Minimum 2 % CTR and a steady improvement in CPA over the first 30 days
4. Concise performance report delivered every seven days
If you’ve scaled location-based campaigns for EVs, bikes, or any high-involvement tech product, include a short note on the results you achieved and the tools you leaned on (Ads Manager, Lookalike Audiences, Reels editor, Premiere Pro, etc.).
Ready to kick this off as soon as I see evidence you can deliver those numbers.